{"id":16599,"date":"2024-09-30T23:28:17","date_gmt":"2024-10-01T04:28:17","guid":{"rendered":"https:\/\/livinggo.co\/desarrollolivinggo2024\/?page_id=16599"},"modified":"2025-10-23T13:24:34","modified_gmt":"2025-10-23T18:24:34","slug":"branding","status":"publish","type":"page","link":"https:\/\/livinggo.co\/index.php\/branding\/","title":{"rendered":"Branding Estrat\u00e9gico"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row heading_color=\u00bblight\u00bb bg_type=\u00bbcolor\u00bb padding_top_multiplier=\u00bb3x\u00bb padding_bottom_multiplier=\u00bb5x\u00bb font_color=\u00bb#ffffff\u00bb bg_color=\u00bb#000000&#8243;][vc_column width=\u00bb1\/3&#8243;]<h3 class=\"grve-element grve-title grve-align-left grve-animated-item grve-duration-normal grve-fade-in-up grve-h1 grve-custom-font-1 grve-increase-heading grve-heading-300\" style=\"\" data-delay=\"200\"><span>1<\/span><\/h3><div class=\"grve-element grve-slogan grve-align-left grve-animated-item grve-fade-in-up grve-duration-normal\" style=\"\" data-delay=\"400\"><h3 class=\"grve-slogan-title grve-align-left grve-h5\"><span>Planeamos<\/span><\/h3>  <p class=\"\">\u00a1En Livinggo no creamos loguitos! Creamos marcas aut\u00e9nticas, con bases s\u00f3lidas, aplicando metodolog\u00eda estrat\u00e9gica para que permita que la marca trace el camino por el cual va a recorrer en los pr\u00f3ximos a\u00f1os.<\/p><\/div>[\/vc_column][vc_column column_custom_position=\u00bbyes\u00bb position_top=\u00bb1x\u00bb width=\u00bb1\/3&#8243; mobile_column_positions=\u00bbnone\u00bb]<h3 class=\"grve-element grve-title grve-align-left grve-animated-item grve-duration-normal grve-fade-in-up grve-h1 grve-custom-font-1 grve-increase-heading grve-heading-300\" style=\"\" data-delay=\"400\"><span>2<\/span><\/h3><div class=\"grve-element grve-slogan grve-align-left grve-animated-item grve-fade-in-up grve-duration-normal\" style=\"\" data-delay=\"600\"><h3 class=\"grve-slogan-title grve-align-left grve-h5\"><span>Dise\u00f1amos<\/span><\/h3>  <p class=\"\">\u00a1No improvisamos! Aplicamos la creatividad para resolver los desaf\u00edos y convertir los conceptos en piezas de comunicaci\u00f3n aut\u00e9nticas, desarrollando un dise\u00f1o de identidad visual de marca que apoye la estrategia para alcanzar los objetivos competitivos de los mercados actuales.<\/p><\/div>[\/vc_column][vc_column column_custom_position=\u00bbyes\u00bb position_top=\u00bb2x\u00bb width=\u00bb1\/3&#8243; mobile_column_positions=\u00bbnone\u00bb]<h3 class=\"grve-element grve-title grve-align-left grve-animated-item grve-duration-normal grve-fade-in-up grve-h1 grve-custom-font-1 grve-increase-heading grve-heading-300\" style=\"\" data-delay=\"600\"><span>3<\/span><\/h3><div class=\"grve-element grve-slogan grve-align-left grve-animated-item grve-fade-in-up grve-duration-normal\" style=\"\" data-delay=\"800\"><h3 class=\"grve-slogan-title grve-align-left grve-h5\"><span>Constru\u00edmos<\/span><\/h3>  <p class=\"\">\u00a1No hay varias cositas por hacer! Hay acciones estrat\u00e9gicas para ejecutar. Con una estrategia de marca sabemos c\u00f3mo, cu\u00e1ndo y para qu\u00e9 debemos dise\u00f1ar piezas de comunicaci\u00f3n comercial, desarrollar un sitio web, gestionar redes sociales, producir contenidos audiovisuales, dise\u00f1ar campa\u00f1as publicitarias o crear una experiencia de marca. As\u00ed trabajamos la comunicaci\u00f3n integrada de marca.<\/p><\/div>[\/vc_column][\/vc_row][vc_row heading_color=\u00bbprimary-1&#8243; section_full_height=\u00bbfullheight\u00bb bg_type=\u00bbimage\u00bb bg_image=\u00bb16735&#8243; bg_image_type=\u00bbanimated\u00bb bg_image_size=\u00bbfull\u00bb separator_top=\u00bbtilt-right-separator\u00bb separator_top_color=\u00bb#000000&#8243;][vc_column column_effect=\u00bbmouse-move-x-y\u00bb column_effect_limit=\u00bbnone\u00bb width=\u00bb1\/2&#8243;]<div class=\"grve-element grve-counter grve-align-left grve-animated-item grve-fade-in-up grve-duration-normal\" style=\"\" data-delay=\"200\">  <div class=\"grve-counter-content\">    <div class=\"grve-counter-item grve-h1 grve-text-black grve-increase-heading grve-heading-300\">      <span data-thousands-separator-vis=\"\" data-thousands-separator=\",\" data-prefix=\"\" data-suffix=\"%\" data-start-val=\"0\" data-end-val=\"100\" data-decimal-points=\"0\" data-decimal-separator=\".\" >0<\/span>    <\/div>\t<h3 class=\"grve-counter-title grve-h1\">Branding estrat\u00e9gico<\/h3>  <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>[vc_column_text css=\u00bb\u00bb text_style=\u00bbleader-text\u00bb animation=\u00bbgrve-fade-in-up\u00bb animation_delay=\u00bb400&#8243;]La gesti\u00f3n estrat\u00e9gica de marca o Branding, permite la construcci\u00f3n de una marca con prop\u00f3sito, valores, personalidad, enfoque, capaz de contar su propia historia y diferenciarse de la competencia para posicionarse en su propio territorio de marca y trazar el plan de acciones para lograr los objetivos a corto, mediano y largo plazo.[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_custom_position=\u00bbyes\u00bb position_top=\u00bbminus-6x\u00bb el_wrapper_class=\u00bbgrve-drop-shadow\u00bb css=\u00bb.vc_custom_1472552602480{margin-bottom: -10% !important;background-color: #ffffff !important;border-radius: 5px !important;}\u00bb][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1472550549729{padding-top: 26% !important;padding-right: 12% !important;padding-bottom: 19% !important;padding-left: 12% !important;}\u00bb][vc_column_text css=\u00bb\u00bb]<\/p>\n<h3 style=\"text-align: center;\">\u00bfSientes que la imagen de tu marca est\u00e1 desactualizada, no logra diferenciarse y necesita ayuda? Cu\u00e9ntanos, te brindaremos soluciones.<\/h3>\n<p>[\/vc_column_text]<div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><div class=\"grve-element grve-align-center\"><a href=\"http:\/\/wa.me\/+573002121855\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"grve-btn grve-btn-medium grve-extra-round grve-bg-primary-1 grve-bg-hover-black\"><span>Agendar Cita \u00a1GRATIS!<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1472550492656{border-left-width: 1px !important;padding-top: 16% !important;padding-right: 24% !important;padding-bottom: 16% !important;padding-left: 24% !important;border-left-color: #e2e2e2 !important;border-left-style: solid !important;}\u00bb]<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"142\" height=\"142\" src=\"https:\/\/livinggo.co\/wp-content\/uploads\/2024\/10\/Diego-F.-Linares_2.png\" class=\"grve-circle attachment-full size-full\" alt=\"\" srcset=\"https:\/\/livinggo.co\/wp-content\/uploads\/2024\/10\/Diego-F.-Linares_2.png 1x,https:\/\/livinggo.co\/wp-content\/uploads\/2024\/10\/Diego-F.-Linares_2.png 2x\" \/>   <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><h3 class=\"grve-element grve-title grve-align-center grve-h5\" style=\"\"><span>Diego Linares <span style=\"color: #999999;\">\/ Director Creativo &amp; CEO<\/span><\/span><\/h3>[vc_column_text css=\u00bb\u00bb]<\/p>\n<p style=\"text-align: center;\">Las cosas simples esconden grandes detalles. Cada experiencia vivida agrega car\u00e1cter a la personalidad de una marca.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top_multiplier=\u00bb\u00bb padding_bottom_multiplier=\u00bb5x\u00bb separator_bottom=\u00bbtilt-left-separator\u00bb separator_bottom_color=\u00bb#0d0f10&#8243;][vc_column width=\u00bb1\/3&#8243; tablet_sm_width=\u00bb1-2&#8243;]<div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><div class=\"grve-element grve-box-icon grve-medium grve-side-icon grve-align-left grve-animated-item grve-zoom-in grve-duration-normal\" style=\"\" data-delay=\"200\"><div class=\"grve-wrapper-icon grve-no-shape\" style=\"\"><i class=\"grve-text-black et-icon-linegraph\"><\/i><\/div><div class=\"grve-box-content\"><div class=\"grve-box-title-wrapper\"><h3 class=\"grve-box-title grve-h5\">Auditor\u00eda de marca<\/h3><\/div>  <p class=\"\">Identificamos las oportunidades y fortalezas de tu negocio. Analizamos c\u00f3mo tu marca se percibe en el mercado y qu\u00e9 estrategias pueden potenciar su impacto. Creamos un diagn\u00f3stico detallado que sirve como base s\u00f3lida para el \u00e9xito.<\/p><\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243; tablet_sm_width=\u00bb1-2&#8243;]<div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><div class=\"grve-element grve-box-icon grve-medium grve-side-icon grve-align-left grve-animated-item grve-zoom-in grve-duration-normal\" style=\"\" data-delay=\"400\"><div class=\"grve-wrapper-icon grve-no-shape\" style=\"\"><i class=\"grve-text-black et-icon-flag\"><\/i><\/div><div class=\"grve-box-content\"><div class=\"grve-box-title-wrapper\"><h3 class=\"grve-box-title grve-h5\">Definici\u00f3n de prop\u00f3sito, valores y territorio<\/h3><\/div>  <p class=\"\">Ayudamos a tu marca a descubrir qui\u00e9n es y qu\u00e9 representa. Dise\u00f1amos un prop\u00f3sito claro, valores aut\u00e9nticos y un territorio \u00fanico que conecten emocionalmente con tus clientes y diferencien tu negocio de la competencia.<\/p><\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>[\/vc_column][vc_column width=\u00bb1\/3&#8243; tablet_sm_width=\u00bb1-2&#8243;]<div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><div class=\"grve-element grve-box-icon grve-medium grve-side-icon grve-align-left grve-animated-item grve-zoom-in grve-duration-normal\" style=\"\" data-delay=\"600\"><div class=\"grve-wrapper-icon grve-no-shape\" style=\"\"><i class=\"grve-text-black et-icon-trophy\"><\/i><\/div><div class=\"grve-box-content\"><div class=\"grve-box-title-wrapper\"><h3 class=\"grve-box-title grve-h5\">Estrategias de posicionamiento \u00fanicas<\/h3><\/div>  <p class=\"\">Dise\u00f1amos estrategias que hacen que tu marca destaque y ocupe un lugar especial en la mente y el coraz\u00f3n de tus clientes. Cada acci\u00f3n est\u00e1 pensada para generar confianza, atraer clientes ideales y fortalecer tu presencia en el mercado.<\/p><\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3n estrat\u00e9gica de marca Branding, permite la construcci\u00f3n de una marca con prop\u00f3sito, valores, personalidad, enfoque, capaz de contar su propia historia y diferenciarse de la competencia para posicionarse en su propio territorio de marca y trazar el plan de acciones para lograr los objetivos a corto, mediano y largo plazo.<\/p>\n","protected":false},"author":1,"featured_media":14082,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16599","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Estrat\u00e9gico - 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